Week 5: Logo Design (3/3/19)

1. Discuss what you thought about creating your logo.
I enjoyed creating my own logo. I have always enjoyed logos to some extent, whether they were company logos or sports teams logos. I like the idea of condensing your business into one graphic image as a way of communicating to the world. 
2. Describe the process: creative thinking skills and ideas you used in the logo creation.
I first thought about what I wanted the image to be about, and then focused on the style and finally the color. I wanted my logo to match part of my personality, and therefore I created a clean and tech-y feel to my logo. The colors of blue, green, and white I felt made the logo pop.  
3. What was the most important discovery you made in the creation of your logo?
The most important discovery in the creation of my logo was how important it is to have balance in the logo so that the whole thing flows together, as well as the need to capture the attention of the person glancing at it. 
4. What is the most important information you learned from watching the videos, powerpoint, and reading material for this project? What is your opinion of the videos?
I learned a lot from the videos about how the graphic designers work with the businesses to convey the business' message/identity through a logo and brand. The videos provided good insight as to how a change in a company's logo and updating the look of the brand is tremendously important to stay competitive in today's economy. It was cool to see the process of creating a brand to market a product to the public, for example, the rebranding of Marmite squeezable bottles. A lot more effort and thought go into the process than I originally thought. 



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